Yesterday brought us the news that the man, the legend, Bill Murray gatecrashed a stag do (or bachelor party if you prefer), luckily for y'all we are currently running a meme competition and on occasion the director, James DeMarco, chucks a meme online. So we have a tumblr, an instagram, a Facebook (obvs), a twitter, we're on IMBb and of course we have this website and blog as well as Youtube and Vimeo - that's a lot of social media. We've been on some of these sites since 2011 - but what I've learned is unless you have loads of money you're not going to top search. Any search.
Take IMDb, if you go to IMDb.com - the home page and key in the stagg do, like all predictive search it starts searching for matches, naturally at t-h-e s-t-a-g - it thinks it has a match with "The Stag" - the Irish stag do film starring Moriarty from Sherlock - that's fair enough… But keep typing so you've typed in the stagg do - and it STILL fucking suggests The Stag, which incidentally will be called the Bachelor Party in the US. That's just bullshit and shows categorically that new media is just like old media and money talks.
The good news is that I've been doing LOADS of search engine optimisation and so stag do (1 g) film premiere in Google brings up 3 entries for us on page one of Google! People must also be clicking on IMDb and searching for us - because we have risen over 30,000 places in their rankings in the last month. The O2 Academy Newcastle listing is really helping with Google rank too - so it's cool. This blog isn't really a whinge it's more a warning to other filmmakers and small business owners what you are up against when it comes to relying on the Internet for your marketing. You REALLY need some good old fashioned media behind you… Get into your local paper, get on the telly, bung up some posters - get out and meet your audience and customers… AND make it easy for them to buy from you.
PS ★★ WORLD PREMIERE ★★ at O2 Academy Newcastle 26/06. Get your tickets NOW -
Tel: 0844 4772000
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Will try our best to keep this busy during the shoot and post-production.