Well this is awkward

Not in a bad way of course, in an overwhelmingly good - but wholly unexpected - way.  Having allowed self doubt to creep in at the back end of last year, when we came up with the idea to do this campaign, we set ourselves an incredibly modest goal of £4000. £5000 would allow us to do the bare minimum to get the film out on DVD comfortably (ie pay for the BBFC and printing DVDs and a DVD Launch), but before we launched, our bottle went again - and so we settled on £4000 - the absolute bare bones that we'd need... I mean the only thing that would be even more crushing than how we were feeling as recently as last month, would be to raise £3800 - ie close but no cigar - and end up with nothing because of Kickstarter's all-or-nothing approach.  

We almost went for £5000 on Indiegogo because we felt it would give us that insurance of knowing we'd get to keep whatever we raise, but thanks to Lucas McNelly (and Richy) - we dodged that bullet. Although I've been fascinated by crowd-funding since 2009 (actually since 2004 if we include my idea to pre-sell the DVDs of some shorts we were making at the time); I hadn't realised how much more engaging and powerful a platform like Kickstarter is. I'm still not sure what makes it so much better than IGG - but the figures are stark - 40 odd percent of Kickstarter projects succeed where less than 10% of IGG projects succeed. Does the safety net breed complacency? Is it that they allow any project? Is it that the all or nothing approach creates the urgency needed? Or is it that many IGG project creators are less than half assed in their approach? Probably a bit of all - though I always suspected it was mainly the final one in this list... Anyway, that plus the magnificent Greek Bail Out IGG which kept causing Indiegogo to crash (on what was our launch day) is why I say we dodged a bullet.

But that's all ancient history now - thanks to YOU - we have SMASHED our target in under 48 hours and are wondering how much we could make if we put in a stretch goal.  What do you think? How much should we go for? Obviously anything we raise would go on more screenings/ marketing/ DVDs etc - who knows maybe a swanky London press screening - wouldn't that be a humdinger?