What's A Logo?

Why the Puma logo? Is it because I have about 4 Puma hoodies in different colours? Even though I'm wearing one now (my favourite green one if you're curious) - no that's not the reason for the Puma logo, nor is it the fact that they sponsor my lovely boys in black and white...

No, the reason for the picture of the Puma logo is because this brand is about branding. We are currently working with a local graphic designer on branding the film.  What does branding a film look like? I don't know, the Pissheads logo was based on beer branding and do in some ways was an obvious concept - though Keltie Cochrane did a tremendous job fulfilling our brief. This time the theme isn't as obvious - so I'm dying to see what the team comes up with... We've talked tents, boobs, beer, badgers and bongs - you can't get better than that!

As soon as we have the branding/ logo sorted, we'll roll it out across the marketing materials and we'll also release the trailer. The trailer is done, and just waiting for the branding, it'll be here first!  The film itself is undergoing the sound edit at the minute and pretty much on schedule for a programme of screenings this summer - I'm actually getting pretty freaking psyched at the prospect of showing it to a proper audience. It's very much an experimental film so I'm excited to see if people like it.  If not - well at least we tried, we tried to do something different rather than a formulaic derivative piece of junk!  Aaah we'll find out soon enough!

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